The days of the telephone directory are over. There is no disputing that either. 60% of Americans, according to a Harris Interactive survey, use the internet to look up contact information.

Today’s users get search services from search engines in numbers close to 236.5 million, making the internet a significant aspect of many people’s life. What’s astonishing is that the vast majority of these searches—nearly 89% of all internet searches—are done to research potential purchases. In contrast, it influences 71% of company buying choices.

You should think about investing in SEO services for effective digital marketing techniques, just like marketing teams in the U.S. have done this year, spending over $80 billion on them.

Businesses outsourcing their SEO capabilities to agencies is a recent practise that has gained pace; as many as 67% of enterprises have reportedly done this. Nevertheless, this method is frequently ill-informed and fails to consider the market, unique circumstances, and target audiences.

Issues with SEO Outsourcing

Several companies immediately join the bandwagon of white-label SEO partners. They frequently lose a lot of resources and outcomes in the process, though. Watch to see how.

1. communicating 

Because the business process doesn’t take place inside your walls, communication suffers whenever you outsource any job to an external agency. In fact, poor communication accounts for 16% of the failures of outsourced projects, according to a study by the Outsourcing Center.

2. Transparency

Due of the aforementioned factors, outsourcing evokes a widespread feeling of dread. Add to it a lack of transparency, and firms can only expect to lose money. Organizations are in such a difficult situation because of this that 10% of them blamed transparency for their resistance to outsourcing.

3. Incomprehensive

Similar to how SEO is simply one component of your larger emphasis areas, you are only one client among many that an agency has, and frequently, if you choose the shared resource model, their work may not be as thorough as you desire.

What Sets Hiring Committed SEO Professionals Different from Outsourcing SEO

Should you outsource your project and pass it off, or should you add a skilled SEO Expert from abroad to your inside team? Let’s examine how using a professional can assist you in avoiding the dangers of outsourcing your SEO requirements.

1. Learn About the SEO Leaders in Your Area

You can be more careful as a company when employing the SEO professional and evaluating a person’s talents because the decision to choose the proper people is in your hands. By doing so, you can also make sure that the person you hire is more in line with the organization’s goals and will consequently have a much higher chance of significantly boosting the ROI.

In college, I picked up skills in Python, Ruby, PHP, HTML, JavaScript, and CSS. Throughout my career, I have never used them. Aside from that, it makes sense to hire an offshore expert because SEO is an inbound marketing technique by definition. An offshore expert who is intimately familiar with your clients’ demands is more prepared to create attainable KPIs that align with the company’s goals, as 59% of marketers claim that inbound tactics give them the highest-quality leads.

2. Take more initiative and make success plans.

With a dedicated SEO team, you can manage SEO procedures alongside the most recent trends and exert greater control than with project-based outsourcing. The most important benefit of employing a dedicated SEO specialist is that you will be able to manage your team more openly.

3. Establish the Proper Team Structure

The best course of action when considering how SEO should fit into your business is “made to order.”

You have the power to construct the best SEO team structure, which is built upon the following:

Organize distinct teams for your product and service.

Content needs to have its own staff.

Separate teams should work on PPC and SEO.

E-commerce should include SEO.

See how an SEO team is organised for an e-commerce VP in the image below, based on the above.